Green Marketing and Sustainable Supply Chain Management Inter-Correlation with Hub and Spoke Model

Authors

  • Nagothu Anusha
  • Syed Rabbani
  • Yarasi Sivasai

Keywords:

Green Marketing, Sustainable Supply Chain Management, point to Point Integration, Supply Chain Capabilities, Hub-and-Spoke Integration Model.

Abstract

Green marketing and sustainable supply chain management have been identified as needing to be seamlessly connected so that green customers' expectations may be better served by supply chain capabilities. The point-to-point integration technique has been studied in the past. This study presents a novel hub-and-spoke integration model for green marketing and sustainable supply chain management that considers six dimensions: product, promotion, planning, process, people, and project (called the 6Ps). The findings of an empirical study on integration dimensions, integration tactics, and multi-dimensional integration drivers and impediments are provided, along with management implications. The new integration architecture provides for the free flow of information.

Downloads

Download data is not yet available.

Downloads

Published

2022-06-17

How to Cite

Nagothu Anusha, Syed Rabbani, & Yarasi Sivasai. (2022). Green Marketing and Sustainable Supply Chain Management Inter-Correlation with Hub and Spoke Model. International Journal of Progressive Research in Science and Engineering, 3(6), 56–61. Retrieved from https://journals.grdpublications.com/index.php/ijprse/article/view/621

Issue

Section

Articles